We Do

A passion for technology

They Asked

Acting as a marketing strategy partner to the ICON head office team based in Leicestershire, collaboration with the property management software was vital to setting a clear vision, just as developing a new brand direction was essential to maximise growth.

We Did

Following a series of workshops, we developed a brand positioning that differentiated ICON from their competitors. From a firm foundation with a clearly defined target audience, a marketing activation and communication strategy designed to attract new customers was also established. Our support internally continues to frame their marketing activities.

They Said

We have been working with MAY Marketing consultancy to develop a marketing strategy. They reviewed our complex software product and helped us define the sectors, trade events to target and the types of materials to deliver our marketing goals. They really understood what we were trying to achieve, and THEIR ADVICE HAS BEEN INVALUABLE TO US, feeding into our overall growth plans. Sandra Lovelock, Owner and Company Secretary