May Say

How the MAY team built a brand from scratch with The Happy Glamping Company

MAY have been delighted to work on an exciting launch for a new brand that specialises in bespoke, handcrafted glamping pods and experiences for campsite owners across the UK – The Happy Glamping Company. The MAY team worked from start to finish to bring the company to life, carrying out extensive market research and crafting a suite of marketing strategies, creative collateral and branding.

The Happy Glamping Company’s team knew exactly what their new glamping pods would look like and how they would be made – but in terms of branding, identity, strategy and creative collateral, the team were starting from scratch. That’s where the MAY team were called in to offer our specialist expertise.

Our first task was to get under the skin of the glamping market. We carried out extensive research to discover everything we needed to know about this growing trend, including consumer insights, competitor products, pricing and branding, and key recommendations. These were shared, discussed and refined alongside the team to make sure all our findings had value.

The next step was to give the brand an identity. MAY’s copywriter took a number of different approaches to create a collection of possible names for the new business that reflected their values in a clear and memorable style. These ideas were narrowed down until The Happy Glamping Company was chosen – then it was time to get work on an identity and branded collateral.

Our creative team designed a suite of branded elements for The Happy Glamping Company including a logo, colour palette, and iconography style. We also worked on a number of key copy statements and a tone of voice guide that could be used to communicate their services, values and benefits clearly. From these suggestions and recommendations, a clear marketing strategy was outlined to make the most of this new and exciting proposition. Last to come was a bright and engaging website that brought together all the hard work we’d done for the brand.

Armed with all this knowledge and eye-catching creative communications, The Happy Glamping Company launched their brand at The Glamping Show this September, showcasing their range of bespoke glamping pods and accessories. With all the positive feedback they received, the team are confident that this new branding is just what they need to take The Happy Glamping Company to the next level.

Wondering how MAY could make your new brand stand out from the crowd? Speak to the team today to discover more.

If you’re interested in transforming your outdoor space with bespoke glamping accommodation, you can contact The Happy Glamping Company on 0116 366 99 28 or email