May Say

Gosh! There’s a new sausage in town

In a time where plant-based and mindful eating is a big topic amongst consumers, Gosh! burst onto the scene with a joyful range of burgers, bakes, bites and bangers that are healthy, vegan and free from the UK’s top 14 allergens. With products that deliver incredible flavours and a playful approach to branding, Gosh! are on a mission to bring truly nourishing experiences to as many people as possible.

MAY have been working closely with Gosh! to realise this mission since their launch, and have helped the brand grow exponentially over an 18-month period. The team have supported Gosh! on a number of marketing channels, including PR, advertising, events, blogs and social media.

In August 2017, Gosh! were set for an exciting new product launch. To add to their range of burgers, bakes and bites, Gosh! had formulated a new kind of plant-based sausage that solves all the problems of the modern-day banger. Sausages have got a bad rep recently – they either taste great but are bad for you, or taste bland and are good for you. But there’s no need to compromise with new Gosh! sausages. They’re tasty, they’re healthy, and they’re free from the nation’s top 14 allergens.

Using our expertise and insights in the food industry, we created a social media campaign to launch the sausages. This included a teaser post to whet the Gosh! fan’s appetite for the big news to come, a launch post that drove followers into stores, and momentum posts to keep the noise going. We’ve also worked with food bloggers Happy Skin Kitchen and Rebel Recipes to create some mouth-watering recipes to give followers lots of tasty inspiration. These were linked to blog posts on the Gosh! website, driving traffic and encouraging purchase.

We also launched the new Gosh! sausages to the press, with an eye-catching press release to give Gosh! all-important media attention. This was backed up with creative print adverts in a number of national food and lifestyle magazines.

The launch has been a fantastic success, with their launch post reaching over 13,000 engagements.

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