Archive for the ‘Uncategorized’ Category

Making a splash on social media with Cambridge Weight Plan

Cambridge Weight Plan offers a weight management plan with a difference – each of their slimmers is matched with an independent Cambridge Weight Plan Consultant, who provides one-to-one coaching and support to help them through their weight-loss journey. The Plan is made up of a flexible six-Step programme that includes a range of nutritiously balanced and expertly formulated bars, shakes, meals and more. To give slimmers and Consultants something fresh and exciting to look forward to, new products are launched throughout the year with engaging social media campaigns and graphics to generate a buzz. Over the past two years, MAY have created a number of dynamic and highly successful launch campaigns for the brand.

In the run up to summer, MAY have been working with Cambridge Weight Plan to launch three exciting new Water Flavourings – Sunshine Orange, Lemon & Lime and Raspberry & Elderflower. These Water Flavourings are used  to help the slimmers drink more water, and are a big-selling product amongst Cambridge Weight Plan’s slimmers. The launch needed to be punchy, vibrant, and catch the attention of the brand’s many Facebook followers.

To make this launch stand out, we shot a series of short and snappy overhead videos that showed slimmers fun and unexpected ways to enjoy these new Water Flavourings in the summertime. This consisted of refreshing ice lollies, colourful jellies and tempting trifles.

 

Initially we presented mood boards and concepts to capture the look and feel for the videos, then we created storyboards and sourced props for the shoot.

The resulting videos were posted to Cambridge Weight Plan’s Facebook page where they kicked up quite a storm amongst slimmers and Consultants. We also produced a suite of colourful recipe cards that Consultants could share with their slimmers to encourage them to order these great new products. The result? Thousands of happy slimmers, and one happy client. Bring on the next launch.

 

 

New year diet

Spending too much time and money on an unhealthy marketing strategy that does nothing for your brand?

MAY Marketing diet
Nourish your profits with targeted communications that get you noticed
Increase your intake of insightful marketing advice, bespoke to your business
Ditch the junk with bright creative ideas based on big thinking

GET YOUR 5 A DAY

WE'RE FOCUSED ON DELIVERING COMMERCIAL RESULTS!

Book your FREE consultation with us today on 01858 414247

Halloween Mayhem with Gosh!

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This week the MAY team donned our witch’s hats and devil’s horns to create some exciting new social content for our client, Gosh! They make delicious burgers, bakes and bites that are naturally free from the nation’s top 14 allergens. To showcase their yummy Beetroot, Kale and Quinoa Burgers and Mushroom, Puy Lentil and Butterbean Burgers, MAY created some exciting Halloween themed serving suggestions, to share on the client’s social media pages. The posts will feature a link to the Gosh! blog, where followers will find the recipes to make their own spooky Gosh! creations!

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We also filmed a short and snappy time lapse pumpkin carving video, to go alongside a giveaway campaign encouraging followers to send in their own pumpkin carvings! And to really keep the video on brand, we painted the pumpkin teal, in support of the Teal Pumpkin Project, an organisation that encourages the handing out of non-food sweets on Halloween to make trick or treating inclusive of children with allergies.

The shoot was an exciting new experience for MAY, and after a successful (and fun!) day, the results are frightfully fantastic. Here at MAY, we specialise in food marketing for a reason!

Red Monkey New Website

Here at MAY we certainly haven’t been monkeying around- the new and much improved Red Monkey website is now live, and so is their very first promotional video!

Red Monkey are learning development specialists, who design and produce bespoke playground equipment to encourage childrens’ imaginations and curiosity. While their playgrounds may be innovatively designed, their website lacked some of the imagination and fun of the brand. But with the help of MAY, it now works to maximise their strong brand assets.

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To really get to grips with what Red Monkey needed from their new website, the MAY team held a workshop, working through the different stages of our signature blueprint for success. Putting together mood boards of photography ideas and themes, we gained a great idea of exactly how the website needed to look and function, and have now produced a colourful, interactive website that allows the personality of Red Monkey and their unique products to shine through. With custom-built animations to add a bit of fun, and a step-by-step rundown of the Red Monkey design process, the new website shows what the brand has to offer in a fun, engaging way that stands out from their competitors.

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MAY also had a great time working with the Red Monkey team (and the Red Monkey mascot himself!) scouting out rising young talent at Leicester Grammar School, during filming for the new Red Monkey promotional video. The video captures the excitement of a class of children during their first use of a new bespoke playground, alongside a rundown of process from design to finished product. The end result is a sharp, informative video that really portrays the professionalism and fun loving nature of Red Monkey as a brand.

See the new website and video now at http://redmonkeyplay.co.uk.

 

It’s In Our Jeans

Today the MAY team proudly donned their denim in support of Jeans for Genes Day! No, it’s not the 90’s again (circa Justin Timberlake and Britney’s classic takes on double denim): we’re joining the likes of Keith Lemon and Warwick Davies to raise funds and awareness for an incredible cause!

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MAY have joined a national movement taking place in schools and workplaces across the UK, aiming to improve the lives of children living with genetic disorders. With 1 in 25 UK children affected by a genetic disorder, the grants, school resources and funds provided to the charity Genetic Disorders UK are vital to reducing stigma surrounding disorders in schools, funding support groups and even new technology to increase independence.  Donations from previous years have already drastically changed the lives of many sufferers and their families, and MAY are proud to be a part of what will no doubt be an even greater success this year!

Feeling inspired? Why not grab your favourite Levi’s and head on over to https://www.jeansforgenesday.org to see how you can get involved!

MAY are looking for a dynamic Account Exec!

ACCOUNT EXECUTIVE

We’re recruiting for a Heavyweight Graphic Designer!

HEAVYWEIGHT GRAPHIC DESIGNER JOB AD

Two weeks in MAY

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Are you a student or a graduate who’s keen to gain some real-world work experience?

Here at MAY, we know how difficult it can be to break into your dream career – especially when that career is marketing. We also recognise the importance of helping those who are willing to help themselves, and we’ve had some great experiences with work experience placements in the past.

We promise you won’t be running around making tea, but will be given real first-hand experience of agency life. You will be thrown in at the deep end and must be ready to embrace a fast-paced agency environment! The ability to multitask is a must, as you could be creating a mood board one minute, and working on social media the next. No two days will be the same!

MAY offer our work experience programme on a two-week fixed basis, with the possibility of extending this period for exceptional candidates. We’ll do our best to challenge you so you’ve got plenty to talk about at interviews, and if we’re really impressed by your work we’ll help you pull together your very own portfolio.

To apply, please send your CV to contact@wearemay.com with max. 100 words explaining why you’d like work experience at MAY.

 

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We’re recruiting a hands-on web developer!

Recruitment blog post 2016 v2

Is your business ready for the new year?

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Enter our competition and be in with the chance of getting yourself off to a flying start this January

We are offering a free one-day brand and marketing workshop to one lucky business in the new year.

If a marketing strategy is something you’ve been putting off, then what better time to pay it some much needed attention then at the beginning of a brand new year?

Whether your marketing strategy and plan are out of date, or whether you simply haven’t had time to figure out what works and what doesn’t, then this could be a great opportunity for you to propel your business forward in 2016.

We will provide a full MAY Marketing MOT – to make sure your business is fit and healthy for everything 2016 has to bring. We will help you to focus on what’s important, set some marketing objectives and also formulate an ambitious but achievable marketing plan.

We promise you 3 things….

– you will leave the workshop with a clear strategy to move your marketing forward

– you will pick-up new ideas and tools to deliver tangible results

– you’ll leave feeling excited by the opportunities in the year ahead

To enter, please  email contact@wearemay.com with the following information:

Your name, email address, company and position.

This opportunity is not to be missed!

All entries must be in by 25th January 2016.  A winner will be selected at random on the 19th January 2016. The workshop must take place within 3 months of the competition closing date. If the winner would like the workshop to take place further than 50 miles from May’s offices in Market Harborough there may be travel costs applied. The judge’s decision will be final. For a full set of T’s and C’s please email contact@wearemay.com

Why branding matters

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Many small business owners think of larger organisations when they think of branding, so they may not even see their business as a brand.

If you have a business, you have a brand. It’s certainly more than just a fancy logo.

A good way to identify your brand is to consider what kind of impression you give clients or customers. For instance, how do you talk, relate and position yourself to your customers?  Getting it right can help make your business whilst getting it wrong can break it.

How can a small business get it right without breaking the bank?  Step back from your daily demands and understand what your customers really want.  Deliver it consistently at every touch point – from your logo and website to answering the phone.

It’s about developing a brand personality that your customers can relate to, one that demonstrates you understand their needs. As a result, they’ll come back for more.

So if you’re starting up a business – or you want to grow – don’t rush off and spend valuable time and money developing marketing materials. First, think carefully about what impression you want to make and how you can present your business in its best light.

Ask yourself:

  • How can I stand out from my competitors?
  • How can I demonstrate that I understand my customers’ needs?
  • What gives my business credibility?

Use the answers to these questions to select words that define the personality of your brand.  Write a list of every touch point you have with customers. Then think about how to really make your brand personality come through at each point to maximise engagement.

For more on how your brand can make the right impression, contact the team at MAY on 01858 414247.