Archive for the ‘Marketing Tips’ Category

Top 5 marketing must dos

welove-bg4

Make 2014 your year by implementing our Famous Five

If you’re like us, you’ve probably already broken some of your New Year resolutions. So while we’re not too good at staying away from the biscuits, we do have some great marketing discipline we can share to help you be more successful in business.

And if you’ve started to think about how you’ll grow your income and revenue, here are some more questions to ask yourself: How can I better market my business? How can I network my business more effectively? How can I streamline my marketing activity to make it more productive?

Put these top five marketing items on your to do list this year and you’ll go a long way in answering those questions. We call them our Famous Five. They’re some of our marketing fundamentals, and include some handy tips to ensure your strategy is fit for purpose.

1. Learn your lessons

Moving from one activity to another without taking the time to reflect on the various successes and necessary improvements can be a trap into which it is all too easy to fall. It’s important to look back at previous marketing activities. Go through both the highlights and the bloopers reels for gems of wisdom that, in the desire to move forward, may have been overlooked. With the gift of hindsight (a much underrated superpower possessed by us all) it is important to discern what is worth repeating and what is worth letting go. All of this will help to paint a more accurate picture of the type of marketing strategy that will work for you.

2. Develop your strategy

Marketing can sometimes feel like a black hole, into which you throw great ideas and innovative strategies, never to be seen again. It doesn’t have to be that way. Take time on a regular basis to pull everything back down to Earth and ensure that your marketing is aligned and pointed towards supporting both short-term business goals, as well as your wider business agenda. Think about Alvin Toffler’s wise words, “You’ve got to think about the ‘big things’ while you’re doing the small things, so all the small things go in the right direction.” This doesn’t need to be a monotonous or arduous task. Simply set aside a day to properly pin down what you are trying to achieve through your marketing strategy and which key areas require focus in order to deliver. This will not only help the ease with which you are able to communicate your aims to colleagues, employees and even stakeholders, but also prevent you from wasting time on activities which add no or little value.

3. Prioritise your ideas

Once you have the strategy in place, it can seem overwhelming to implement. Make it easy by taking it step by step, in order of priority. Firstly, check that all the activities you could undertake support the key areas of your strategy. Secondly, take the time to evaluate effort against reward and prioritise which activities you ought to. And which would be nice to do if budget and time permit. It may take time to do this. However, when set against the time you could save by not focussing on activities that do not add value, the choice becomes an easy one. Don’t be scared to stop doing things. Sometimes we can get caught up doing certain things because we feel we should be doing them. It’s important to take a step back. Ask yourself why you are engaging in each activity and whether it is supporting your strategy and delivering results. If not, either stop or find a better and more successful way of doing it.

4. Create a visual plan

It’s all well and good to have a plan of attack when it comes to your strategy, but the last thing you want is to have it end up in that black hole. Once you have constructed your plan, it is very useful to use a calendar, formal plan or even a highly expressive diagram to keep everyone focussed on what’s important–rather than succumbing to fire fighting and distractions. It is certainly worth working out the most productive way of completing each task, as well as who is the right person to complete the task and whether or not there is any scope for either automating or scheduling the task to lighten the workload. If left unchecked, we can easily become creatures of habit.

5. Measure your success

It is important to have a method of measurement in place from day one. Not every task will offer you quantifiable results. But with the right preparation and alignment from the start, you should be able to tell if they have been successful in supporting your overall goals. In short: if you can’t tell if your activities have been a success, what’s the point in doing them? Piloting ideas can be an invaluable tool in discerning what works and for shaping future plans without wasting money. This can be accomplished by testing the water with a gradual roll out or perhaps different versions of your collateral.

Interested in further guidance or advice?

Try our tailored workshops and we’ll help you to create clear marketing strategies with a prioritised action plan, so you’ll see real results.

Bright campaigns with big thinking.